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Industry gold watch when Rowe Street Sports in the future market. He referred to the late 90 's of the last century, street culture as "Han" and "Hari" trend into the vision of Chinese youth, "hip hop" craze. By the 21st century, street culture spread to major cities in China,  nike blazer mid uk for a part of the population of the new age, and street culture has become a symbol of fashion, has become a part of sports and leisure activities in their lives. Local sports brand store in China, gradually increase in the proportion of street style of Board shoe series; a series of promotional activities associated with the street movement, won the favor of many shoe, which no doubt proved a "Street Sports" markets will become a piece of shoe "pie".

At 80, 90 in this huge group of consumers, simple movements were no longer suited their needs, and trend and fashion business and cultural elements such as graffiti, hip-hop, cartoon, B-BOX, skateboarding, street basketball, which took place in the street culture elements becoming their community recognize symbols. This so-called demand market, integration of brand culture must be integrated into a brand, product and integration in the community. Through cultural exhibitions, depth extension of street culture, promote the advancement of street culture in China, and eventually achieve the goal of building street sports brands, sports equipment to provide consumers with the streets, creating a brand for the young fashion crowd on the streets of China life platform.

In the bones to respect consumers writes: Chinese consumer goods quite a few companies fail, most of the reasons are not technical or size dimensions, but consumers value level. Therefore, many industry analysts believe that the form of street culture exhibition, helps enterprise culture connotation of streets and cultural elements in depth interpretation, is one of the effective way of the integration of brand culture, brand culture and consumer connection.Last week just won the season Crown by Russia tennis beauty Maria Sharapova speaking for their renowned fashion label Cole Haan recently filmed a group named "the inspired life" promotional photos.